Your reps get 20 reps of practice before their first real call.
Indian B2B sales training is classroom + shadowing. Reps get zero reps. With HOXE Sparring, each rep practises with an AI voicebot that plays your toughest Indian buyers — price-sensitive traders, technical engineers, procurement officers. Managers see exactly where each rep is strong, weak, or unprepared.
- Voicebot trained on YOUR objection library, in Hinglish
- Post-call AI scorecard: tone, accuracy, closing, recovery
- Manager dashboard: team-wide weak-spot heatmap
Price objection — tier-2 SKU
“Sir, competitor de raha hai 15% kam mein...”
“Bhai, hamara warranty 3 saal hai, unka 1...”
Your rep’s first 50 calls are on real buyers.
No surgeon operates without practice. No pilot flies without simulator hours. But your new sales rep walks into a ₹2 Cr deal on day 30, having never rehearsed the conversation.
Onboarding = shadowing + hoping
New reps shadow seniors for 2 weeks. They learn by watching. They practise by losing real deals.
You can’t measure rep readiness
Managers go by gut. Is Karthik ready to handle a price objection? Nobody really knows until he flubs one.
Training doesn’t scale
You can’t roleplay 1-on-1 with 25 reps every week. Group training is the wrong shape for individual weaknesses.
Practice arenas. Real Indian buyers. AI voice.
Each rep gets their own training pipeline. The AI plays buyer personas drawn from your actual sales playbook. Every session is scored, logged, and reviewable by the manager.
We train your buyer personas
From your sales recordings, training docs and rep WhatsApp chats: price-sensitive trader, technical engineer, procurement officer, distracted owner.
Reps practise in arenas
Cold call opener. Demo walkthrough. Price negotiation. Complaint recovery. Closing call. 5–15 minute sessions, on phone or laptop.
AI scores the session
Tone, product accuracy, objection handling, closing strength. Specific moments flagged: "00:43 — missed buying signal".
Manager sees patterns
Heatmap: team-wide weakness on tier-2 price objection. Targeted training assigned. Re-practise. Re-score.
A flight simulator for your sales floor.
Voice + Hinglish realism
Buyer voicebots that sound Indian — accent, code-switching, the "haan haan" pause, the "okay deal final?" closer.
Custom buyer personas
Modelled from your actual buyers. Price-sensitive trader sounds different from an engineering buyer.
Five practice arenas
Cold opener, demo, price negotiation, complaint recovery, closing. Each arena has progression — easy → hard.
AI scorecard
Tone, accuracy, objection handling, closing, recovery. Each scored 0–10, with specific timestamped feedback.
Manager heatmap
See team-wide weak spots: who needs price objection training, who handles complaints well, who’s ready for big deals.
Listen-back library
Every session recorded. Manager can listen to the rep’s side, the buyer’s side, or the full call.
Who Sparring is for
20 practice calls before week 4
Reps stop learning on real buyers. First real call lands with muscle memory.
Measurable rep readiness
No more "I think he’s ready". You have scorecard data per rep, per arena, per attempt.
Train dealer salesforce remotely
Extend Sparring to dealer reps. They train themselves. You see the data. Your brand is represented better.
The questions most founders ask.
Adoption is driven by managers, not reps. When the dashboard shows weak spots, training becomes targeted and short. Reps prefer 15-min targeted sessions over 2-hour group training.
Other HOXE templates
Six templates. Same brand. Different gap closed.
HOXE Convo
Every visitor who lands on your site, every WhatsApp ping, every "send pricelist" email — Convo replies in seconds, qualifies the buyer, books the meeting, and hands a clean briefing to your sales team.
HOXE Map
Your factory shows up when someone searches "PVC pipe supplier Coimbatore".
HOXE QR
me-qr and Beaconstac give you a QR generator.
Stop letting reps practise on your buyers.
A 20-minute call. We’ll set up a live Sparring session with your toughest objection — and you’ll hear how an unprepared rep would lose the deal.
Hear a Sparring Demo